A New Hampshire-based restaurant and bakery chain called 'The Works' is celebrating Equal Pay Day 2016 with a creative promotion. Equal Pay Day was started in 1996 as a way to draw attention to the fact that women continue to earn significantly less than their male peers. This promotion helps to raise awareness about the issue of the gender pay gap by turning the statistic on its head.
Due to the fact that women continue to earn just 79 cents for every dollar a man makes, The Works is only charging women 79 percent of their total bill. Men on the other hand, must pay the full price for their order. As one of The Works managers explains, the promotion helps to raise awareness about the gender pay gap and "brings it right to the fore in a way just the statistic does not."
While the promotion does not actually solve the issue of the wage gap, it does demonstrate a creative way to mark Equal Pay Day 2016.
Key Themes Behind This Trend
- Gender Pay Gap Awareness
- Opportunity for companies to raise awareness about the gender pay gap through creative promotions.
- Promotions Inclusivity
- Inclusive promotions that target specific groups can generate positive attention and engagement.
- Wage Gap Initiatives
- Increasing focus on implementing solutions to address and narrow the gender wage gap.
Where This Applies
- Restaurant
- Restaurants can create promotional campaigns to raise awareness and drive customer engagement.
- Bakery
- Bakeries can leverage creative promotions to address social issues and positively impact their brand image.
- Retail
- Retailers can explore similar promotional strategies to raise awareness about gender pay disparities and support equality.
