Trust Bae is a new concept from Simplevenue and Sushi by Bou CEO Erika London in partnership with Rachael Ray and it promises to empower female chefs by showcasing their unique perspectives and supporting their journeys as restauranteurs. According to a study from Altrata, women lead less than 7% of United States restaurants and less than 5% are hospitality CEOs.
This new venture promises to raise up the next generation of female cooks and chefs, and with this concept, "each location will serve as an incubator of each woman chef's unique culinary concept." Trust Bae offers an intimate experience between diners, food and chefs, with intimate counter-style seating and guidance by those who know the food the best.
The first location in NYC opened on International Women's Day and it features a Japanese-style menu with Filipino influences by Celebrity Chef Frances Tariga.
Why This Trend Is Growing
- Female-led Restaurants
- More restaurants will be led and operated by women, offering more diverse cuisine and ways of dining.
- Chef Incubator Programs
- More restaurants will incorporate chef incubator programs, giving opportunities for aspiring chefs to showcase their culinary concepts and learn how to run a restaurant.
- Intimate Dining Experience
- Restaurants will offer intimate dining experiences, where diners can interact with chefs and get a more personalized culinary experience.
Industries Being Reshaped
- Hospitality Industry
- The hospitality industry can actively promote gender diversity and create more chef incubator programs for aspiring chefs.
- Food Industry
- The food industry can encourage and support more female-owned restaurants and create spaces that foster creativity and innovation.
- Celebrity Chef Industry
- The celebrity chef industry can invest in the development and promotion of more female chefs, and use their platform to raise awareness about the lack of gender diversity in the culinary world.
