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Charitable Cheese Packaging

The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish

— October 7, 2015 — Lifestyle
Primula is a cheese manufacture that sells its product in easy to use squeezable tubes and its latest packaging designs promote the Make-a-Wish UK organization in hopes of collecting proceeds to help grant wishes of those in need. These wrappers are a limited edition design exclusive to promoting the campaign.

The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity.
Trend Themes
1. Charitable Packaging - Integrating charitable causes into product packaging can create a sense of purpose and connection with consumers.
2. Limited Edition Design - Creating exclusive packaging designs for limited edition products can generate excitement and increase sales.
3. Brand Collaboration - Partnering with well-known charities or organizations can enhance brand image and demonstrate corporate social responsibility.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative packaging strategies to support charitable causes and engage consumers.
2. Nonprofit - Nonprofit organizations can collaborate with companies to create mutually beneficial promotional campaigns and raise funds for their causes.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in developing creative campaigns that integrate charitable initiatives into their packaging designs.
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