Primula is a cheese manufacture that sells its product in easy to use squeezable tubes and its latest packaging designs promote the Make-a-Wish UK organization in hopes of collecting proceeds to help grant wishes of those in need. These wrappers are a limited edition design exclusive to promoting the campaign.
The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity.