The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish
References: primula & packagingnews
Primula is a cheese manufacture that sells its product in easy to use squeezable tubes and its latest packaging designs promote the Make-a-Wish UK organization in hopes of collecting proceeds to help grant wishes of those in need. These wrappers are a limited edition design exclusive to promoting the campaign.
The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity.
The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity.
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