In collaboration with one-for-one hosiery brand Bombas, this Gap campaign encourages shoppers to perform charitable acts. While some people might be concerned that Christmas has become all about consumerism, the 10 foot tall installation at the clothing company's New York City flagship store encourages people to do small things to help others and bring a little love back to the holiday season.
Created by Red Paper Heart, the Good Deed Machine turns the attention back to giving. The kindness-powered machine hands out charitable missions for those walking by to complete. The Bombas and Gap campaign also benefits homeless shelters, as socks are often in high demand. The interactive display is certainly a timely one this time of year.