The look of Hong Fresh Tea Labs is meant to step away from typical tea packaging. Often boasting images of steaming cups or a combination of ingredients coupled with vibrant colors, the designer behind the packaging wanted to do something simpler and more natural. Although this packaging does feature a sprig of leaves, the look is far from noisy.
Designed by hongworkshop, which is Hong Fresh Tea Labs embraces its Asian roots with a rather exotic aesthetic. From the typography to the imagery and the binding, the branding is on point. Although the collection of teas are quite wide ranging, the packaging stays consistent. This consistency is great for consumers looking for teas that manage to embrace a strong identity as well as a stylish look that can be displayed on countertops.
Key Themes Behind This Trend
- Simplistic Tea Packaging
- Designing tea packaging with simple and natural branding offers an opportunity for companies to differentiate themselves from the traditional, often-vibrant packaging.
- Culturally-inspired Branding
- Utilizing exotic aesthetics and typography can set a business apart in its industry by embracing specific cultural identities in their branding.
- Consistent Product Packaging
- Creating a strong identity across the entire product line via consistent packaging offers customers an easy way to recognize and remember a particular brand.
Where This Applies
- Tea Industry
- Simplistic and culturally-inspired branding can set tea companies apart from its competitors in a crowded market.
- Packaging Industry
- Designing packaging that sets brands apart through cultural identity and simplicity could be a disruptive innovation opportunity in the packaging industry.
- Branding Industry
- Helping companies create consistent branding throughout its product line could be a valuable disruptive innovation opportunity in the branding industry.
