SKINN boasts a tactile skincare packaging look that is meant to hone in on the senses -- specifically touch and sight. Since such products are so closely linked to these experiences, it's only natural that they would relay that connection right from the beginning. Of course, this concept also lends itself to a very chic and sophisticated aesthetic, one that is often associated with the beauty industry.
Conceived by Ning Li for his Pratt Institute student project, the tactile skincare packaging uses such materials as brushed metal, clear glass, cork and silicone. Each one evokes a different feel that allows people to associate the benefits of the products to. Not to mention that they stand out from the competitors.
Why This Trend Is Growing
- Tactile Packaging
- Disruptive innovation opportunity: Explore using innovative materials and textures to create unique tactile experiences in packaging.
- Multisensory Experiences
- Disruptive innovation opportunity: Develop products and packaging that engage multiple senses to enhance customer experience.
- Sensory Branding
- Disruptive innovation opportunity: Utilize sensory elements in branding to create a strong emotional connection with consumers.
Industries Being Reshaped
- Skincare
- Disruptive innovation opportunity: Integrate tactile packaging designs and materials in the skincare industry for enhanced product perception and differentiation.
- Beauty
- Disruptive innovation opportunity: Incorporate multisensory elements in beauty products and packaging to create unique and luxurious experiences.
- Packaging
- Disruptive innovation opportunity: Innovate packaging materials and designs to provide tactile and multisensory experiences for various products.
