Those familiar with POLO mints know how iconic a confection they are in the United Kingdom, so the latest rebranding effort attempted required the utmost attention to this notion. The results are indeed ideal with color blocking and attention to detail helps to draw in younger consumers yet maintain the iconic imagery existing fans have come to recognize.
Designed by the Taxi Studio, the new POLO mint packaging consists of five different color styles that help to differentiate the various flavors and varieties available under the brand. Everything from the individual tubes, to the store display cartons were given a splash of updating and help to maintain the Nestle brand candy's history. Those in the UK can expect to see the latest packaging designs as they hit stores next month.
Key Themes Behind This Trend
- Color-blocking Packaging
- Brands can attract younger consumers while maintaining iconic imagery by updating packaging with color-blocking designs.
- Differentiated Packaging
- Offering packaging in various colors and styles can help brands differentiate their products and make them more easily recognizable to consumers.
- Modernizing Iconic Brands
- Redesigning packaging can help iconic brands maintain relevance with younger consumers and update their image for the modern market.
Where This Applies
- Food and Beverage
- Food and beverage companies can differentiate themselves and attract younger consumers by updating their packaging with color-blocking designs.
- Consumer Goods
- Consumer goods companies can refresh their iconic brands and modernize their image with updated packaging designs.
- Retail
- Retailers can make use of unique packaging to make their products stand out on store shelves and attract customers.
