Those familiar with POLO mints know how iconic a confection they are in the United Kingdom, so the latest rebranding effort attempted required the utmost attention to this notion. The results are indeed ideal with color blocking and attention to detail helps to draw in younger consumers yet maintain the iconic imagery existing fans have come to recognize.
Designed by the Taxi Studio, the new POLO mint packaging consists of five different color styles that help to differentiate the various flavors and varieties available under the brand. Everything from the individual tubes, to the store display cartons were given a splash of updating and help to maintain the Nestle brand candy's history. Those in the UK can expect to see the latest packaging designs as they hit stores next month.