Cathedral City is one of the most popular dairy product brands in the United Kingdom, and the latest packaging design looks to help convey this in style.
Designed by BrandOpus, the new Cathedral City cheese packaging features a demure red color and color-based product variation labeling approach. This allows consumers to spot the variety they want by simply recalling the color they favor the most.
The Cathedral City dairy product packaging is resealable to ensure maximum freshness from the first slice to the last. Head of Marketing at Cathedral City, Will Hemmings, said of the rebranding that, "We’re delighted with the new identity for Cathedral City. The brand has come so far in the past few years, and with further plans in the pipeline in terms of NPD and new campaigns, it's great that we now have a strong identity robust enough to support our future development."