The popularity of craft beer is palpable in various cities around the world with brands like the Swansea Brew Club taking it into account with packaging to match the handcrafted nature.
Designed by creative agency Underline Studio, the packaging for the Toronto-based microbrewery features subdued colors, an artisanal logo and areas to reinforce the handcrafted nature of the products.
This particular collection of bottles from the Swansea Brew Club were designed by Underline for the brand's holiday beers and utilize enveloping imagery to draw in would-be customers and impress existing ones. The bottle labels feature the first letter for the brew type -- "S" for stout, "P" for pumpkin ale and so on -- with geometric imagery around it to enhance the artisanal nature of the products.
Why This Trend Is Growing
- Artisanal Packaging
- Craft breweries are adopting artisanal packaging designs to match the handcrafted nature of their products, presenting a disruptive innovation opportunity for packaging designers.
- Enveloping Imagery
- Breweries are utilizing enveloping imagery on their packaging to draw in potential customers and impress existing ones, presenting a disruptive innovation opportunity for graphic designers.
- Product-specific Labeling
- Breweries are using product-specific labeling, featuring first letters or other imagery, to enhance the artisanal nature of their beers, presenting a disruptive innovation opportunity for product label designers.
Industries Being Reshaped
- Craft Beer Industry
- Craft breweries can differentiate themselves through unique and artisanal packaging, creating a disruptive innovation opportunity for packaging designers.
- Graphic Design Industry
- Breweries are increasingly utilizing enveloping imagery and unique labeling designs in their packaging, presenting a disruptive innovation opportunity for graphic designers.
- Product Labeling Industry
- Breweries are using product-specific labeling to enhance the artisanal nature of their products, presenting a disruptive innovation opportunity for product label designers.
