Packaging has the task of communicating the product within to the consumer, but the No7 Lift & Luminate Skin Serum takes a different approach.
Being that skincare products are rather abstract to describe, the packaging focuses on incorporating a triple aesthetic design that mimics the triple action of the product. The front, top and sides of the box feature a different albeit unified design aesthetic to convey how the product will work once purchased and used.
The No7 Lift & Luminate Skin Serum packaging was designed by ButterflyCannon and features text to further solidify the intended effects that the product will offer. This helps to be interpreted both literally and more passively by the consumer to make the choice of the product more concrete.