Packaging has the task of communicating the product within to the consumer, but the No7 Lift & Luminate Skin Serum takes a different approach.
Being that skincare products are rather abstract to describe, the packaging focuses on incorporating a triple aesthetic design that mimics the triple action of the product. The front, top and sides of the box feature a different albeit unified design aesthetic to convey how the product will work once purchased and used.
The No7 Lift & Luminate Skin Serum packaging was designed by ButterflyCannon and features text to further solidify the intended effects that the product will offer. This helps to be interpreted both literally and more passively by the consumer to make the choice of the product more concrete.
Key Themes Behind This Trend
- Effect-inspired Packaging
- Designing packaging inspired by the intended effects of the product can help communicate its purpose to consumers in a more tangible way.
- Triple Aesthetic Design
- Incorporating a triple aesthetic design into product packaging can communicate multiple aspects of the product's function and create a more unified brand identity.
- Text-based Descriptions
- Using a combination of visual design and descriptive text can help clarify the intended effects of a product and make it easier for consumers to make an informed purchase decision.
Where This Applies
- Skincare
- The skincare industry can benefit from effect-inspired packaging and triple aesthetic design to better communicate the specific benefits of different products.
- Cosmetics
- Creating packaging that incorporates the intended effects of cosmetics products can help build a stronger brand identity and improve consumer engagement.
- Consumer Goods
- Incorporating text-based descriptions into product packaging can provide greater clarity and transparency for a wide range of consumer goods, from food and beverage products to household cleaning supplies.
