The Palmolive product packaging designs seen here are the work of Liza Pedersen, Michelle Nilsson, Malin Algothsson and Joakim Tidén that have been designed for a student project.
Being that Palmolive is a heritage brand that has been in operation for over 200 years, the design of the packaging needs to be reflective of that very heritage. The results, as seen with these product packaging designs, is truly exceptional and helps to bring a touch of Scandinavian design to the brand.
Gender-neutral tones and a timeless aesthetic help to enhance the products to be more in-line with what modern consumers expect from established brands. They help to show how brands will likely have to evolve as the luxury goods market expands and consumers seek out a sense of everyday luxury from even ordinary products.