Being that Roastorium is a specialty coffee brand that goes through a detailed process to create the perfect roasts for consumers, the packaging is designed to reflect this.
Designed by Weekday Studio, the Roastorium packaging is bright, vibrant, floral and fun with a clear focus on the coffee plant. The omni design of the packaging allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf.
The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson.
Flower-Focused Coffee Packaging
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