Being that Roastorium is a specialty coffee brand that goes through a detailed process to create the perfect roasts for consumers, the packaging is designed to reflect this.
Designed by Weekday Studio, the Roastorium packaging is bright, vibrant, floral and fun with a clear focus on the coffee plant. The omni design of the packaging allows different beans to be placed within and a simple sticker to be placed on the exterior to detail the specifics of it. This allows the brand to maintain a unified branding aesthetic to help make it easier for consumers to spot the specialty coffee brand on the shelf.
The Roastorium coffee packaging is a win on behalf of the Weekday Studio team, which includes creative director Nina Hans, illustrator Travis Bailey and designer Rachel Thompson.
Key Themes Behind This Trend
- Specialty Coffee Packaging
- Opportunity for innovative and unique packaging designs that reflect the brand's story and values.
- Unified Branding Aesthetic
- Opportunity to create packaging that maintains a consistent and recognizable brand image across product lines.
- Omni Design Packaging
- Opportunity to develop packaging solutions that can accommodate different products while maintaining a cohesive design.
Where This Applies
- Specialty Coffee
- Opportunity to differentiate from mainstream coffee brands by offering unique and visually appealing packaging.
- Graphic Design
- Opportunity for graphic designers to collaborate with coffee brands and create eye-catching and distinctive packaging designs.
- Retail
- Opportunity for retailers to curate and showcase specialty coffee brands with visually captivating packaging to attract customers.
