The botanical drink brand 'Firefly' is launching a new campaign that gives consumers an opportunity to create personalized juice bottles. Following in the footsteps of companies such as Coca-Cola and Marmite, the new campaign uses personalized packaging to help consumers engage with the brand.
The new campaign is called 'My Firefly' and it allows consumers to upload pictures of themselves "feeling fly" on the company's website or by using a designated hashtag. The company will then choose several images to be featured on Firefly bottles. The campaign will kick off in May and it will begin by highlighting fan images from 'Festival No.6.' The photos will then change again in the fall, giving fans another opportunity to see their face on a personalized juice bottle.