'JamJam' is a concept jam packaging design by SoRam Rachel Kim that makes it easy to eat jam on the go.
The idea takes the form of a two-piece packaging system, which includes a squeezable pouch with a leaf-shaped screw-top cap, plus a matching leaf-shaped utensil for spreading the product. This leaf-shaped spoon is designed in such a way so that individual layers can be peeled off to ensure freshness with each use. In order to give consumers a peek at the product from inside its opaque packaging, the front of the packet includes a section with a transparent cutout that reveals the preserve spread inside.
As well as including classic jam flavors like Apple, Raspberry and Orange, this concept also imagines more unusual varieties like Chestnut.