A cloudy, hoppy beer like Sixpoint Puff deserves a branding effort that translates this unfiltered nature to the consumer, which has been achieved with this cloud-focused packaging. A hazy aesthetic is made apparent on the cans and box of the Sixpoint Puff beer to help correlate the product to the look of a cloudy day. This enhances the sense of whimsy associated with the hoppy beer and makes it a more playful option on the store shelf.
Regarding the beer itself, Sixpoint Puff is unfiltered, features an ABV of 9.8% and features an extra dose of dry hops. This blend was devised just for the Puff variety and helps the brand remain separate from other beers on the market.
Cloudy Beer Packaging
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