Brooklyn Brewery certainly knows a thing or two about delicious craft beers as well as the impact and appeal of pop art, being located in a neighborhood that has long held strong associations with both of these phenomena, so it's perhaps no surprise that the brewery has gone about releasing a beer that pays tribute to both these iconic movements in the form of a strong double IPA.
The Brooklyn Pulp Art Hazy Double IPA is designed to function as a stronger and bolder version of its predecessor, the Pulp Art Hazy IPA, as is perhaps best underlined by its ABV of 8 percent.
In the words of brewmaster Garrett Oliver, this double IPA's tasting notes touch on "the tropicality of pineapple and stone fruit flavors, especially peach and apricot."
Image Credit: Brooklyn Brewery
Key Themes Behind This Trend
- Pulp Art Hazy Double Ipas
- The trend of paying tribute to iconic movements and neighborhoods through beer production can lead to a future industry catering to nostalgic consumers.
- Bold and Strong Ipas
- The trend of creating stronger and bolder versions of popular beers can lead to a future industry focused on experimenting with ABV and flavor profiles.
- Pop Art-inspired Beer Design
- The trend of creating beer labels that pay homage to iconic movements in art and design can lead to a future industry focusing on striking and innovative packaging.
Where This Applies
- Craft Beer
- The craft beer industry can capitalize on nostalgia by paying tribute to iconic movements and neighborhoods through beer production.
- Beverage
- The beverage industry can tap into the trend of creating stronger and bolder versions of popular beers by experimenting with ABV and flavor profiles.
- Packaging Design
- The packaging design industry can take inspiration from pop art to create striking beer labels that pay homage to iconic movements in art and design.
