New Realm Brewing, a craft distillery and brewery that runs its flagship brewery out of Atlanta, has released a monstrously hoppy double IPA that makes a stunning visual impression due to can art revolving around the minotaur creature from Greek mythology, and then follows that up with a memorably hoppy drinking experience.
The Hazy Like an Ox double IPA, which is being launched as part of the brewery's Monsters & Myths Double IPA series, features generous amounts of El Dorado, Idaho 7 and Azacca varieties of hops.
With a dual dry hopping schedule and the inclusion of a subtle amount of lactose for the sake of sweetness, this is truly a carefully brewed beer that offers a juicy, bitter and complete drinking experience.
Image Credit: New Realm Brewing
Why This Trend Is Growing
- Hoppy Double Ipas
- Craft breweries could innovate by exploring new combinations of hops and incorporating unique artwork into their can designs.
- Monsters & Myths Beer Series
- Craft breweries could create limited edition beer series that revolve around mythical creatures as a way to pique consumers' interest.
- Dual Dry Hopping Techniques
- Craft breweries could differentiate themselves by experimenting with the amount and timing of hop additions during the brewing process.
Industries Being Reshaped
- Craft Beer
- Craft breweries could stand out in a crowded market by developing unique and high-quality beer recipes.
- Art & Design
- Designers and visual artists could find opportunities in developing distinctive can designs for craft breweries.
- Food & Beverage
- The food and beverage industry could benefit by creating events or experiences that showcase unique and innovative craft beer offerings.
