The Cannes Film Festival is widely celebrated internationally, making it a great opportunity for companies to promote their brands, something Stella Artois executed flawlessly with its limited-edition beer can design.
The limited-edition beer can is covered in bright colors and is offered is four slightly different designs. The brand created the product in order to show its appreciation for the Cannes Film Festival and also to promote its love of storytelling. Each beer can shows a separate theme, all of which represents luxury and freedom in different ways.
In addition to designing its new beer can, the brand has offered a promotion where consumers can participate in a contest to win tickets to the festival, found on the website for Stella Artois Ukraine.