As part of the promotions for Call of Duty: Infinite Warfare, which is set to release later this year, Activision set up a Facebook Messenger Bot to interact with fans.
Activision released a glitch-filled video featuring Lt. Reyes, who puts out an urgent call for fans of the game to message him to help crack a code found in a map of Call of Duty: Black Ops 3. In the first 24 hours the AI chatbot was live, six million messages were exchanged with fans, who were rewarded with a trailer for the new Call of Duty: Infinite Warfare game.
Activision is no stranger to creatively using social media for video game marketing. In the past, it promoted the release of Black Ops 3 using hidden Snapcodes from Snapchat in game updates for Black Ops 2 and created Twitter profiles to stage news of a fictional attack on a region.
Key Themes Behind This Trend
- AI-powered Video Game Chatbots
- Combining AI and video games to create engaging and interactive chatbot marketing campaigns.
- Social Media-integrated Promotions
- Integrating social media platforms like Facebook Messenger, Snapchat, and Twitter into marketing promotions for video games.
- Gamification of Marketing
- Creating marketing campaigns for video games that include puzzle-solving, interactive stories, and other gaming elements to engage gamers and fans.
Where This Applies
- Video Games
- With the rise of AI and the popularity of video games, there is a huge opportunity for the video game industry to create new and innovative marketing campaigns.
- Social Media
- Social media platforms like Facebook Messenger, Snapchat, and Twitter can expand their reach by offering innovative marketing solutions for video games.
- Marketing & Advertising
- The marketing and advertising industry can benefit by incorporating elements of gamification into campaigns to create a more immersive and interactive experience for consumers.
