The online mattress company Leesa recently opened a showroom that functions as both a retail outlet and a sleep gallery. With the rise of new mattress companies such as Leesa and Casper, there has been a noticeable shift in the way consumers buy beds. Now consumers can test out different mattresses by wandering through a dream-inducing gallery.
The new showroom for Leesa Mattress is called the Dream Gallery and it is located in New York's fashionable Soho district. The showroom functions as both a store and a sleep gallery, with mattresses and artwork displayed throughout. All of the art on display comes from the organization ArtLifting, which curates pieces from disadvantaged artists. The idea behind the gallery is to inspire consumers to dream big while testing out the company's range of American-made mattresses.