With 140 stores across the country, eMart is known as the largest retailer in South Korea—the company is now continuing to expand by introducing its Electro Mart department as standalone shopping locations.
This specialized electronics retailer is designed to be an experiential store where consumers are provided with every opportunity to test products before they buy. The highly interactive envrionment includes a drone experience zone and a racing car circuit for playing with remote-controlled cars.
By creating standalone Electro Mart locations, eMart hopes to address some of the concerns consumers have when buying electronics. Beyond being a hub for the latest gadgets, eMart is also testing other categories like fashion, beauty sporting goods and alcohol at Electro Mart.