To support the launch of its 'Ridiculous Possibilities' campaign and show off some of its fun bedding products, TK Maxx launched an experiential pop-up restaurant called #DuvetDining. At this event hosted at the Loft in London's Shoreditch, people were invited to take a seat inside of a fort made from sheets, linens, eiderdowns and other products from the retailer. To pair with the fun environment, attendees had the chance to sample offbeat food and drinks like tomato tea, items from an edible flower garden and jelly treats.
The Ridiculous Possibilities campaign is all about showing how TK Maxx is an expert at providing "delightfully different yet brilliant opportunities."
A pop-up event like this one is a perfect example of how experiential dining can be a successful tool for promoting just about any kind of brand, product or service.