The 'Through the Looking Glass' movie is the sequel to the 2010 'Alice in Wonderland' that saw Johnny Depp as the Mad Hatter. In order to promote the movie, Disney included a billboard at Disneyland which live-streamed the actor to an eager and unsuspecting audience.
Johnny Depp interacts with his audience from a remote location, dressed in full make-up and costume. A short YouTube video by Disney called 'The Mad Hatter Surprise' shows the reactions of onlookers from a hidden camera. Drawing more and more of a crowd, the actor becomes increasingly interactive with the guests.
One woman looks on as says "I would die right now if it was Johnny Depp," to which he responds to with a smile. Another guest leans on the billboard for a picture and he yells "Ouch!" Which the Through the Looking Glass movie released soon, this interactive billboard is a great way to get consumers excited and drive them to see Depp in theaters.