The 'Through the Looking Glass' movie is the sequel to the 2010 'Alice in Wonderland' that saw Johnny Depp as the Mad Hatter. In order to promote the movie, Disney included a billboard at Disneyland which live-streamed the actor to an eager and unsuspecting audience.
Johnny Depp interacts with his audience from a remote location, dressed in full make-up and costume. A short YouTube video by Disney called 'The Mad Hatter Surprise' shows the reactions of onlookers from a hidden camera. Drawing more and more of a crowd, the actor becomes increasingly interactive with the guests.
One woman looks on as says "I would die right now if it was Johnny Depp," to which he responds to with a smile. Another guest leans on the billboard for a picture and he yells "Ouch!" Which the Through the Looking Glass movie released soon, this interactive billboard is a great way to get consumers excited and drive them to see Depp in theaters.
Key Themes Behind This Trend
- Interactive Movie Billboards
- The use of interactive movie billboards allows for unique and engaging promotional campaigns.
- Live-streaming Celebrity Promotions
- Live-streaming celebrities to unsuspecting audiences creates excitement and buzz for upcoming movies.
- Hidden Camera Marketing
- Utilizing hidden cameras captures authentic and genuine reactions from consumers.
Where This Applies
- Entertainment
- The entertainment industry can leverage interactive movie billboards to enhance promotional efforts and generate hype around new releases.
- Advertising
- The advertising industry can explore the use of live-streaming celebrity promotions to create immersive experiences for consumers.
- Market Research
- The market research industry can benefit from hidden camera marketing techniques to gather valuable consumer insights and reactions.
