While travelling abroad can be an expensive affair, many millennials are making the experience a top priority and Icelandair is lending a helping hand with a free trip campaign in Montreal, Quebec called #MontrealAbroad. The free trip campaign is launched as a scavenger hunt through the streets of the cities where winners will be awarded complimentary roundtrip airfare to any of locations Icelandair flies to.
The scavenger hunt is executed through social media with the brand leveraging Facebook to release passwords to hidden locations to consumers. The first person to arrive to the said location with the correct password receives the winning free airfare.
Brands can leverage social media to create guerrilla marketing campaigns that are interactive and fun for its millennial demographics to partake in.
What Makes This Trend Stand Out
- Interactive Scavenger Hunts
- Companies can engage with millennials by organizing interactive scavenger hunt campaigns through social media platforms.
- Free Trip Promotions
- Offering free trips as part of promotional campaigns can attract millennial travelers and create brand awareness.
- Guerrilla Marketing
- Brands can implement guerrilla marketing tactics, like social media-driven scavenger hunts, to reach and connect with the millennial audience.
Sectors Adopting This
- Travel and Tourism
- The travel and tourism industry can adopt interactive scavenger hunts to engage with millennial travelers and promote destinations.
- Marketing and Advertising
- Marketing agencies can offer guerrilla marketing services, including organizing social media-based scavenger hunts, to clients targeting millennials.
- Social Media Technology
- Social media platforms can develop tools and features specifically designed to facilitate interactive scavenger hunts, enhancing user engagement.
