This food-focused IKEA Pop-Up in downtown Toronto is designed to challenge consumers to rethink the way they look at food and break conventional rules with cooking in a fun and affordable way.
The pop-up retail space features a wall of wooden spoons—but these are more than just decorative. These spoons are RFID enabled, giving consumers the chance to tap on displayed products to add them to their shopping list. Inside the store, there are a number of products available for purchase, including everything from household items to IKEA food products. Other highlights of the space include an oversized 3D recipe book and a station to view a virtual IKEA showroom.
Throughout the pop-up space, which will remain open until May 26th, the hashtag #StartFooding is used to carry the conversation online.