This video reviews platform also allows users to earn rewards. Based in New York, startup Unboxd gives consumers the opportunity to record short product reviews and shop the videos others record.
Currently in beta mode, the new venture has "the perfect camera for when you're inspired." So when the mood strikes to tell people about your newest purchase -- whether it's a beauty product, an item of food or something else -- you can simply open the user interface-focused app. You can discover new products as well. There is even the option to save, buy or book directly through the app. You are also rewarded for sharing your opinion via video reviews, earning in-app rewards.
This app would work for individuals and influencers, but also holds opportunities for business too.
What's Driving This Trend
- Video Review Platforms
- Creating platforms that allow users to record video reviews and earn rewards from them.
- User-generated Shopping Content
- Encouraging users to shop the videos recorded by other consumers on review platforms.
- In-app Rewards for Reviewing
- Implementing in-app reward systems to incentivize users to share their opinions via video reviews.
Who This Affects Most
- E-commerce
- The e-commerce industry can capitalize on the trend of video review platforms by integrating them into their existing platforms to drive more user-generated content and increase sales.
- Social Media
- Social media platforms can leverage the trend of video review platforms by creating features that allow users to easily share their video reviews and earn rewards, further engaging their user base.
- Consumer Electronics
- The consumer electronics industry can explore partnerships with video review platforms to showcase their products and offer rewards to users who review and promote their products through video content.
