This summer and early autumn, Schweppes will be showing up at music and lifestyle festivals with an experience called 'Mix Your Way.' Schweppes is hoping that consumers will be able to tailor a drink to their liking with the help from a mixologist. Ultimately, festival-goers will be able to get a better understanding of their preferences for spirits, mixers and garnishes.
So far, Mix Your Way is scheduled to appear at Taste Festival London, Henley, Camp Bestival and Festival No.6.
Bar experiences like this one have become extremely popular across the beverage industry, but have particular appeal to the alcohol sector. Considering that sales of alcohol are dropping among young consumers, events like this one give them the chance to discover combinations that will suit their exact tastes.