In an effort to regain the business of millennial consumers, Chipotle is launching a new promotion that involves free burritos for a year, as well as VIP tickets to Lollapalooza. While the chain has already given away a significant amount of free food over the past few month, now it is upping the ante by offering a year's worth of complimentary burritos.
The new promotion is called the Ultimate Lollapalooza VIP Sweepstakes and it is incredibly easy to enter. All consumers need to do is text the words 'Tix,' 'Chicago,' 'Beats,' 'Rock,' 'Lolla,' 'Concert,' 'Sweeps,' 'Prize' or 'Chipotle' to 888222 anytime between May 10th and May 31st. The grand prize winner will receive a free trip to Chicago and VIP tickets to Lollapalooza. The other major prize up for grabs is a guarantee of free burritos for a year in the form of 52 $10 Chipotle gift cards.