In order to announce that is is hiring a social media manager in a creative way, 180LA set up a social media recruiting campaign on Snapchat.
Rather than just posting a message on a job board and hoping that the right person will see it, 180LA created geofilters that would show up when photos were taken at other San Francisco agencies. Since this new position would likely entail a move, these filters played up the benefits of moving to LA with fun phrases like "Same hustle, better view" and "It's sunnier in LA."
In the first 10 hours of these filters going live, more than 40 people reached out to 180LA to inquire about the social media manager position.
Key Themes Behind This Trend
- Geofilter Recruitment Campaigns
- Using geofilters on social media platforms like Snapchat for recruitment purposes can capture the attention of potential job candidates in a creative and targeted way.
- Location-based Job Advertising
- Employers can leverage location-based advertising to specifically target job seekers in certain areas and increase the chances of attracting qualified candidates.
- Social Media Recruiting
- Using social media platforms like Snapchat to advertise job openings can yield positive results and generate interest from a large pool of potential candidates.
Where This Applies
- Advertising and Marketing
- The advertising and marketing industry can benefit from geofilter recruitment campaigns to attract top talent in a unique and engaging manner.
- Technology
- The technology industry can leverage location-based job advertising to reach potential job candidates who are specifically interested in tech roles or companies.
- Human Resources
- The human resources industry can take advantage of social media recruiting strategies to expand their talent pool and effectively connect with job seekers in today's digital age.
