In order to announce that is is hiring a social media manager in a creative way, 180LA set up a social media recruiting campaign on Snapchat.
Rather than just posting a message on a job board and hoping that the right person will see it, 180LA created geofilters that would show up when photos were taken at other San Francisco agencies. Since this new position would likely entail a move, these filters played up the benefits of moving to LA with fun phrases like "Same hustle, better view" and "It's sunnier in LA."
In the first 10 hours of these filters going live, more than 40 people reached out to 180LA to inquire about the social media manager position.
Agency Recruitment Geofilters
More Stats +/-
Social Olympic Snapshots
Festive Taco Promotions
Ephemeral E-Commerce Advertising
Simplified Mobile Movie Apps
Snapshot Travel Incentives
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.