What is the trend of live-action promotions?

Brands engaging with consumers through live-action experiences and promotions, blur the line between real life and digital media, offering unique marketing opportunities.

What is the trend of interactive livestreaming?

Livestreaming events and interactions between fans and brands promote engagement and customer loyalty, opening doors to creative campaigns.

What is the trend of augmented analogies?

Innovative use of digital media to mimic analog concepts creates a sense of surprise and delight, and offers potential for brand differentiation.

What are the implications for the alcoholic beverages industry?

Live-action promotions in the alcoholic beverage industry drive brand awareness and sales, while offering unique interactive experiences for consumers.

What are the implications for the marketing and advertising industry?

Interactive livestreaming campaigns offer a new avenue for marketing and advertising companies to reach consumers and increase engagement for their clients.

What are the implications for the entertainment industry?

Augmented analogies in the entertainment industry can enhance live performances and events, creating immersive experiences for audiences.

Live-Action Gifs : animated gif

Live-Action Gifs

Charitable Live-Marketing Campaigns Image 1

The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF

Laura McQuarrie — May 3, 2016 — Marketing

References: somersby.pt & adweek

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As part of its summer promotions for its cider products, Somersby found a unique way to shared an animated GIF with the world.

For a full 24 hours, Somersby Cider launched a 'Live-Action GIF' starring Lord Somersby performing a repetition of animated movements over a livestream. In order to view the live GIF, fans could tune into the website in order to see the GIF-like movements happen before their eyes. A typical motion from Lord Somersby included taking a sip from the drink, while he was given breaks to chat directly with viewers from time to time.

Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities.

Trend Themes

Live-action Promotions — Brands engaging with consumers through live-action experiences and promotions, blur the line between real life and digital media, offering unique marketing opportunities.
Interactive Livestreaming — Livestreaming events and interactions between fans and brands promote engagement and customer loyalty, opening doors to creative campaigns.
Augmented Analogies — Innovative use of digital media to mimic analog concepts creates a sense of surprise and delight, and offers potential for brand differentiation.

Industry Implications

Alcoholic Beverages — Live-action promotions in the alcoholic beverage industry drive brand awareness and sales, while offering unique interactive experiences for consumers.
Marketing and Advertising — Interactive livestreaming campaigns offer a new avenue for marketing and advertising companies to reach consumers and increase engagement for their clients.
Entertainment — Augmented analogies in the entertainment industry can enhance live performances and events, creating immersive experiences for audiences.

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