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The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee

 - May 23, 2016
References: adweek & brandeating
Organic Valley recently opened a creative pop-up cafe that highlighted the brand's popular half-and-half creamer. However, instead of selling coffee and giving away free half-and-half, the brand did the exact opposite.

The Organic Valley pop-up was held in New York City in the NoLita neighborhood of lower Manhattan. At the temporary cafe, customers were given the option to order three sizes of half-and-half: Lil Bit, Double or Lotta. Customers could then head over to the free condiment bar to add the actual coffee to their drink. The idea was to creatively highlight half-and-half as the main ingredient instead of an addition to coffee.

The tongue-in-cheek pop-up cafe demonstrates how brands can refocus the way consumers view certain products in order to bring more attrition to their goods.