'Open Door' is a retailer market event from Not on the High Street that made it possible for people to browse, purchase and interact with goods from the online retailer in person.
In addition to being able to interact one-on-one with brand representatives, Open Door also gave fans the chance to see live demonstrations and partake in onsite workshops. With a focus on fashion, weddings, beauty, home and other product categories from Not on the High Street, attendees were able to make and take home a variety of DIY crafts. The launch of this event at the Old Spitalfields Market in London served to mark the e-retailer's 10th birthday celebrations.
Revolve, Nasty Gal and Yummy.com are a few other e-retailers that have experimented with the creation of online-to-offline shops in recent years.