Deliveroo's 'RooMachine' Gives Out Samples from Restaurant Partners
Laura McQuarrie — May 10, 2016 — Marketing
References: deliveroo & eventmagazine
In order to promote its restaurant delivery service in the UK, Deliveroo set up a fun installation in London's Waterloo Station.
The 'RooMachine' is styled like a giant slot machine and is designed to reward hungry commuters with samples from some of its restaurant partners. As well as being able to get a taste for items from Hummingbird Bakery, Yo! Sushi and Farmstand, Londoners are eligible to win jackpot prizes from the Deliveroo machine. This slot machine is meant to bring attention to the number of meal options that can be found on the platform, as well as the ease of ordering takeaway from the service.
After its stop in Waterloo Station, the RooMachine will go on a summer tour across the country.
The 'RooMachine' is styled like a giant slot machine and is designed to reward hungry commuters with samples from some of its restaurant partners. As well as being able to get a taste for items from Hummingbird Bakery, Yo! Sushi and Farmstand, Londoners are eligible to win jackpot prizes from the Deliveroo machine. This slot machine is meant to bring attention to the number of meal options that can be found on the platform, as well as the ease of ordering takeaway from the service.
After its stop in Waterloo Station, the RooMachine will go on a summer tour across the country.
Trend Themes
1. Interactive Promotional Installations - Businesses can create interactive installations to engage and incentivize customers.
2. Gamification of Marketing - Brands can utilize gamification elements to attract and entertain consumers.
3. Experiential Marketing - Companies can create unique experiences to generate buzz and drive brand awareness.
Industry Implications
1. Food Delivery - Food delivery services can explore innovative ways to promote their restaurant partners and attract new customers.
2. Hospitality - Hotels and resorts can incorporate interactive installations to enhance guest experiences and promote their amenities.
3. Retail - Retailers can employ gamified marketing strategies to engage customers and drive foot traffic to their stores.
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