In order to promote its restaurant delivery service in the UK, Deliveroo set up a fun installation in London's Waterloo Station.
The 'RooMachine' is styled like a giant slot machine and is designed to reward hungry commuters with samples from some of its restaurant partners. As well as being able to get a taste for items from Hummingbird Bakery, Yo! Sushi and Farmstand, Londoners are eligible to win jackpot prizes from the Deliveroo machine. This slot machine is meant to bring attention to the number of meal options that can be found on the platform, as well as the ease of ordering takeaway from the service.
After its stop in Waterloo Station, the RooMachine will go on a summer tour across the country.
Snacking Slot Machines
More Stats +/-
3D-Printed Snack Machines
Unexpected Party Campaigns
Graphical BBQ Restaurants
Sustainable Meat Vending Machines
Birth Control-Selling Laundromats
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.