Launched by Nike Run Club in 2015, the Run with Hart program showcases Kevin Hart as an avid runner and athlete in addition to being a talented actor, writer and comedian. The campaign saw Hart lead runs with NRC members in cities all over the world, including Toronto, New York City, Boston, London, Sydney and many more.
The celebrity-led running campaign succeeds in getting people excited about running by positioning itself as a "movement," and by extension, about Nike's running technology. Depending on the city, the number of attendees at the average Run with Hart event can be anywhere from hundreds to thousands, with some of his famous friends even stopping by from time to time.
In addition to the series of runs, the program is supported by the hashtag #MoveWithHart and also includes a podcast titled the 'Move with Hart Podcast.'
What Makes This Trend Stand Out
- Celebrity-led Running Campaigns
- Disruptive innovation opportunities arise in using celebrities to promote running and engage with large audiences.
- Community-driven Fitness Movements
- Opportunities for disruptive innovation can be found in creating fitness campaigns that build a sense of community and movement.
- Cross-platform Brand Integration
- There are opportunities for disruptive innovation in integrating campaigns across multiple platforms, such as social media, podcasts, and live events.
Sectors Adopting This
- Sports Apparel and Equipment
- Disruptive innovation opportunities exist in developing and marketing sports apparel and equipment that align with celebrity-led running campaigns.
- Fitness and Wellness
- Disruptive innovation opportunities can be found in developing fitness and wellness platforms that foster community engagement and support movements.
- Media and Entertainment
- Opportunities for disruptive innovation arise in creating cross-platform content and experiences for celebrity-led campaigns that capture and engage large audiences.
