In order to emphasize how fast travelers can get from one point to another in the USA when flying with JetBlue and using a JetBlue credit card, a unique airline ad was set up in Times Square.
The data-powered Times Square billboard from JetBlue uses Android technology and Google Maps API in order to display information related to real-time JetBlue flights. For instance, one billboard highlights that a flight to Denver could take about six hours and two minutes from that exact point in New York City. In order to give locals and tourists even more reasons to keep their eyes on the billboards, JetBlue shared special hashtags for Twitter users to interact with in order to win a round-trip flight.
Live billboards like these are becoming the norm, especially as consumers are looking to be entertained and engaged.