While there are a lot of mixed reviews when it comes to the redesign of the largest photo-sharing social media platform, most of it can be chocked up to the fact that people are not good with change. That said, the Buzzfeed Instagram series as though to show that the company didn't actually go in a bad direction.
Although simpler and way more colorful than people have become accustomed to, the use of a rainbow-like gradient is quite beautiful. As shown through the Buzzfeed Instagram series, Starbucks, McDonalds and so many other companies take on a summery appeal -- a feel that many people can appreciate. When it comes to Instagram itself, they mood they are portraying is one that is youthful and highly visual, which is its target demographic in general.
What's Driving This Trend
- Color Gradient Logos
- Disruptive innovation opportunity: Explore the use of colorful gradient logos to create visually appealing brand identities.
- Summer-themed Branding
- Disruptive innovation opportunity: Experiment with summery aesthetics in branding to evoke positive emotions and appeal to a wider audience.
- Youthful and Visual Branding
- Disruptive innovation opportunity: Design brand identities that resonate with a young and visually-oriented target demographic.
Who This Affects Most
- Graphic Design
- Disruptive innovation opportunity: Develop new design techniques and tools to create eye-catching gradient logos.
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize summer-themed branding strategies to create memorable and appealing advertising campaigns.
- Social Media
- Disruptive innovation opportunity: Optimize visual elements of brand identity on social media platforms to attract and engage a youthful audience.
