Like other confectionery brands resurrecting classic flavors, Cadbury is bringing back its once-popular Dairy Milk Tiffin bar. With the growing demand for nostalgic flavors and familiar packaging, the new candy bar is sure to appeal to those who grew up enjoying the sweet chocolatey treat.
The Cadbury Dairy Milk Tiffin bar was originally released in 1937, however it was discontinued over a decade ago. Now the bar is making a return to store shelves for a limited period of time this summer, partially due to the influence of loyal fans campaigning for its resurrection over social media. The new bar will be exactly the same as the original, with pieces of dried fruit and crunchy biscuits covered in sweet Cadbury milk chocolate.
The return of the Tiffin bar demonstrates the influence of social media and the growing demand for vintage food products.