'SmartGlamour' recently debuted a new new swimwear line that features sizes ranging from XXS through to 6X. While many retailers have made efforts to offer extended sizes, there is still a lack of options for those who are looking for plus-size swimwear. Now women of nearly any size can shop for the perfect swimsuit from a single collection.
The new swimwear line from SmartGlamour features a range of colorful bikinis and one pieces in sizes ranging from XXS to 6X. To promote the new collection, SmartGlamour created a lookbook with different styles modeled by women ranging from sizes XS to 5X. In the lookbook, the models are seen having fun in and out of the water, proving that any body truly is a 'bikini body.'
The new swimwear lookbook caters to the growing demand for photo-shop free ads and inclusive campaigns.
What's Driving This Trend
- Size-inclusive Swimwear
- Disruptive innovation opportunity: Develop size-inclusive swimwear lines to cater to customers of all sizes and body types.
- Extended Sizing
- Disruptive innovation opportunity: Expand sizing options to include XXS through 6X to meet the demand for more inclusive swimwear.
- Body Positive Marketing
- Disruptive innovation opportunity: Create photo-shop free ads and inclusive campaigns to promote body positivity in the swimwear industry.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Incorporate size-inclusive swimwear collections into fashion retail offerings to cater to diverse customer needs.
- E-commerce
- Disruptive innovation opportunity: Develop online platforms that offer extended sizing options for swimwear, providing more accessibility and convenience for customers.
- Body Positive Marketing
- Disruptive innovation opportunity: Collaborate with swimwear brands to create body positive marketing campaigns that celebrate diversity and empower customers of all sizes.
