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The 261 Fearless Line Honors Marathon Runner Kathrine Switzer

 - May 6, 2016
References: news.reebok & footwearnews
Reebok recently embarked on a partnership with iconic marathon runner Kathrine Switzer and her organization '261 Fearless.' Switzer made history when she defied regulations to become "the first woman to enter and race in a major US marathon." Now Reebok is celebrating the 50th anniversary of her historic run with a unique collaboration.

As part of the new partnership, Reebok has dubbed Switzer a brand ambassador that will help empower other women in running. Reebok will not only help support Switzer's non-profit foundation 261 Fearless, but it will also create a special capsule collection for the Spring 2017 season. The shoes will be inspired by Switzer's iconic running career and five percent of the net sales will be donated to the non-profit.

The partnership between Reebok and Switzer demonstrates that brands are increasingly engaging with female athletes as a way to connect with and empower women.