maharishi presents its fourth collaborative collection with Reebok on a new iteration of the Zig Kinetica 2.5 sneaker model with an understated design language. The neutral tonal palette decorates the clean silhouette and the upper is made from a ripstop material to provide protection against the winter terrain.
Overall, the shoes have a militarian design language with a touch of camouflage detailing. It is also wrapped in a Golden Tigerstripe design and rests on top of a Vibram outsole unit that is applied to support the Reebok Floarride Fuel/Energy midsole base. Additionally, the shoes also feature black patent and suede accents for tonal and textural contrast. Rounding out the shoes are maharishi branding on the tongue by the bright orange laces.
Image Credit: Tom Silvester, <a rel='nofollow' href='https://hypebeast.com/2023/2/maharishi-reebok-zig-kinetica-sneaker-collaboration'>hypebeast</a>, <a rel='nofollow' href='https://www.maharishistore.com/'>maharishistore</a>
What's Driving This Trend
- Militaristic Sneaker Design
- Brands can explore designs with militarian themes, such as incorporating camouflage detailing and neutral tonal palettes to cater to the consumers who are drawn to this style.
- Collaborative Sneaker Collection
- With increasing demand for unique sneaker designs, brands can collaborate with one another to create exclusive collections that cater to niche markets such as this collaboration between maharshi and Reebok.
- Technical Sneaker Design
- Investing in technical features such as ripstop materials and Vibram outsole units can create new opportunities for brands to market their products towards consumers for specific purposes such as protection against rough terrain.
Who This Affects Most
- Athletic Footwear
- Athletic footwear industries can take inspiration from maharshi and Reebok’s sneaker and produce similarly styled sneakers for outdoor activities and terrain running.
- Streetwear
- The high demand for militaristic-style streetwear offers a unique opportunity for clothing companies to expand their product lines to sneaker collaborations styled similarly to maharshi and Reebok’s sneaker.
- Outdoor Retail
- With the incorporation of Vibram outsole units and ripstop materials, outdoor retail industries should look toward producing fashionable yet functional shoes to protect clients from rough terrains.
