Reebok and National Geographic collaborated to launch a new collection of full-family footwear. The collection launch is set for September 23 at 10 am EST exclusively on Reebok's website. Paring Reebok's performance and lifestyle silhouettes with design details inspired by National Geographic's visual storytelling, the footwear is inspired by world travel.
The adventure-themed shoes were designed in collaboration with Reebok and Dr. Rao Wynn-Grant, and Matthieu Paley, two National Geographic Explorers. Ideal for creative, curiosity, or performance-based journeys, the sneaker collection is brought to life by the thrills of exploration.
Additionally, each shoe silhouette contains a unique QR code on the tongue. When scanned, consumers are transported into the world that inspired the product design through immersive videos and other fun facts about the region.
Image Credit: Reebok / National Geographic
Why This Trend Is Growing
- Adventure-inspired Footwear
- Opportunity for fashion brands to collaborate with explorers and travel companies to create footwear that embraces global exploration.
- QR Code-enabled Products
- A chance for retail brands to utilize QR codes in their products to add an immersive and interactive element.
- Brand Collaboration
- Collaborative projects between brands that have a similar mission can yield unique and innovative products.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can collaborate with explorers and travel companies to create a line of footwear that inspires exploration of the world and is ideal for performance and creative journeys.
- Retail Industry
- Retailers can utilize QR codes to offer customers an interactive and immersive product experience that transports them to the world that inspired the product design.
- Marketing Industry
- Marketing teams can collaborate with other companies with a similar mission to create a product that is unique, innovative, and caters to a broader audience.
