There are many angles Stop Gun Violence ad campaigns can focus on when warning people about the dangers of such weapons. This particular campaign focuses on errant bullets. Essentially, anyone can be a victim when it comes to gun violence since any number of scenarios can play out in which the bullet doesn't even reach its intended target.
This Stop Gun Violence ad campaign focuses on that by creating a silhouette of an innocent victim on the ground. This silhouette is illustrated like a target practice, which reads, "Errant bullets make us all easy targets." It was conceived by the Miami Ad School, which is based in Miami, United States, which art direction by Daniel Jaramillo and Sara Andrews as well as copy by Miguel Felipe Molina. It sends a powerful message.