When it comes to product recycling, the Unilever 'Rinse. Recycle. Reimagine' initiative is intended to get consumers to be more conscious of where packaging ends up.
The Unilever Bathroom Recycling Index survey revealed that while the vast majority of Americans are well aware that empty bottles are recyclable, less than 34% recycle them. The Unilever 'Rinse. Recycle. Reimagine' program looks to change this by educating Americans and reminding them to always recycle rather than toss products in the garbage.
Millions of tons of plastics are entering the landfill every year, which is forcing many brands and activists to speak up in support of product recycling. The Unilever 'Rinse. Recycle. Reimagine' program is already in the works with the brand looking to reduce the number of products going into the garbage drastically as soon as possible.
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