The Late Night Jack Hacks Allow Customers to Customize Their Meal
Katherine Pendrill — May 16, 2016 — Lifestyle
References: jackinthebox & brandeating
While Jack in the Box already helps customers satisfy late-night cravings with its 'Munchie Meals,' now it is giving them even more choice with its DIY 'Late Night Jack Hacks.' With many fast food restaurants emphasizing customization, this latest promotion gives Jack in the Box customers even more control over their meal.
The new Late Night Jack Hacks are are a series of unique menu combinations that consumers can test out late at night. The menu hacks are designed to help consumers get creative and customize their meal by combining unlikely dishes. For instance, one of the DIY hacks is called 'Put a Ring on It' and it consists of Panko Onion Rings topped with hot nacho cheese sauce. Another unlikely combo is the 'Fry Dip,' which involves ordering a side of Seasoned Curly Fries with an Oreo Cookie Shake on the side for dipping.
The new Late Night Jack Hacks are are a series of unique menu combinations that consumers can test out late at night. The menu hacks are designed to help consumers get creative and customize their meal by combining unlikely dishes. For instance, one of the DIY hacks is called 'Put a Ring on It' and it consists of Panko Onion Rings topped with hot nacho cheese sauce. Another unlikely combo is the 'Fry Dip,' which involves ordering a side of Seasoned Curly Fries with an Oreo Cookie Shake on the side for dipping.
Trend Themes
1. Customizable Late Night Menus - Promoting DIY late night menu options for consumers can be a trend for other fast food chains and restaurants as well, as it caters to individualized late night cravings.
2. DIY Menu Hacks - Popularizing DIY menu options can encourage consumers to get creative and lead to a potential trend for personalization-oriented customers.
3. Unlikely Food Pairings - The trend of unlikely food pairings can lead to more experimental and innovative menu combinations that cater to different kinds of unique, individualistic cravings.
Industry Implications
1. Fast Food - Incorporating customizable, DIY menus can be a major disruption in the fast food industry, leading to more customers in search of personalized late night options.
2. Restaurant - Restaurants can embrace the trend of customizable late night menus to offer more unique and varied options that cater to late night diners.
3. Food Delivery - Delivery services can stand to benefit from the trend of late night DIY menus, offering personalized and unique options to consumers who crave late night snacking.
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