Art Director Castro Desroches Turned Instagram into a Showcase of His Work
Laura McQuarrie — May 8, 2016 — Social Media
Art director Castro Desroches needed to put together a portfolio and thought to himself: "What better way to spin it than to put the entire thing on Instagram?"
Now, his @castro.portfolio account on Instagram is home to a unique representation of his work that takes full advantage of the platform's grid layout on a mobile phone. The finished result is a project that he calls 'Frame by Frame,' which involved the creation of 300 images, seven videos and getting banned from Instagram three times in the process. While there are professional networks like LinkedIn out there, Desroches thought that his platform lacked the ability to show his true character.
@castro.frame is a second account from Desroches that provides more insights on his personal milestones, early childhood and turning points in his career.
Now, his @castro.portfolio account on Instagram is home to a unique representation of his work that takes full advantage of the platform's grid layout on a mobile phone. The finished result is a project that he calls 'Frame by Frame,' which involved the creation of 300 images, seven videos and getting banned from Instagram three times in the process. While there are professional networks like LinkedIn out there, Desroches thought that his platform lacked the ability to show his true character.
@castro.frame is a second account from Desroches that provides more insights on his personal milestones, early childhood and turning points in his career.
Trend Themes
1. Social Media Portfolios - Creative professionals are leveraging social media platforms to showcase their work and personal brand, blurring the lines between personal and professional identity.
2. Visual Storytelling - The popularity of Instagram's grid layout is inspiring creators to experiment with new ways of visually presenting their work, blurring the line between still and moving image.
3. Personal Branding - Individuals are increasingly using social media to curate their professional identity and showcase their unique personality, leading to new opportunities for self-promotion and entrepreneurship.
Industry Implications
1. Marketing and Advertising - Brands can capitalize on the trend of social media portfolios to discover new creative talent and leverage the power of visual storytelling to connect with consumers.
2. Media and Entertainment - The popularity of visual storytelling on social media platforms is giving rise to new forms of media and entertainment, blurring the line between traditional and digital media.
3. Human Resources - Employers can leverage social media portfolios to discover and recruit new talent, and to gain insights into an individual's personality and personal brand beyond their resume.
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