Luxury jewelry brand Tiffany & Co. is hoping to change the lives of Middle Eastern women with its charitable initiative 'Keys for a Cause.' Launched in partnership with Jeddah-based Dar Al-Hekma University, Keys for a Cause aims to empower women in Saudi Arabia by giving them access to a free education.
Presented as part of the Holy month of Ramadan, this initiative invites jewelry shoppers into Tiffany's Boulevard Mall or Kingdom Center stores in Jeddah or Riyadh where they can either make a donation or purchase a product. Once the charity's minimum donation amount is met, each contributor will be given a key -- used to open an exclusive blue box with a surprise gift.
This element of surprise appeals to luxury-loving Tiffany & Co. consumers while simultaneously helping to promote an important initiative that hopes to educate and empower women in Saudi Arabia.