Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.
The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.
The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.
This Brand is Celebrating Black History Month 2016 with In-Store Panels
Katherine Pendrill — February 17, 2016 — Marketing
References: www1.macys & www1.macys