Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Brand is Celebrating Black History Month 2016 with In-Store Panels

 - Feb 17, 2016
References: &
Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.

The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.

The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.