Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.
The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.
The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.
Why This Trend Is Growing
- In-store Cultural Events
- In-store panels and events hosted by retailers to engage customers and promote cultural awareness.
- Celebrating Black History Month
- Brands showcasing the contributions and achievements of African Americans during Black History Month through various initiatives and events.
- Bringing the Conversation to Retail
- Bringing important conversations and dialogues into the retail space to create a more immersive and engaging shopping experience.
Industries Being Reshaped
- Retail
- Retailers hosting in-store events to create more meaningful connections and experiences for customers.
- Entertainment
- Bringing cultural influencers and figures into in-store events to educate and entertain customers.
- Fashion
- Exploring the impact and influence of African American activists and style innovators in the fashion industry through in-store panels and discussions.
