'Percol Coffee' recently debuted an instant coffee blend that supports cancer research in the UK. Although Breast Cancer Awareness Month has ended, many brands continue to show their support for cancer-fighting charities. This instant coffee helps consumers feel good about enjoying their daily cup of joe.
In an effort to support cancer research, Percol Coffee will donate all the profits from the sale of its new instant coffee blend to the charity 'Cancer Research UK.' The initiative is part of a new partnership between the sustainable coffee company and the UK's largest cancer charity. The charitable coffee is an instant blend made from premium Arabica beans. The coffee will be sold exclusively in 250 different 'Waitrose' stores across the UK.
The initiative demonstrates that companies can make efforts to support charitable causes throughout the year.