Health-conscious coffee brand Incredibrew debuted four functional coffee blends to support consumers who are after more protein, more vitamins, more collagen or more than the average cup of decaf. Each purposeful coffee blend was created to support a specific consumer need, making daily wellness as easy as prioritizing a cup of coffee in the morning.
While Coffee + Vitamins takes the form of a medium roast Columbian coffee with an infusion of 10 essential vitamins and minerals, Coffee + Protein is a French roast boosted by seven grams of protein. Incredibrew also does decaf differently than most, as its Coffee + Melatonin (a decaffeinated French roast Arabica) features three milligrams of melatonin, 385 milligrams of magnesium, and 155 milligrams of masinol to improve sleep
What's Driving This Trend
- Functional Beverage Innovation
- Integrating health-enhancing ingredients into popular beverages like coffee presents opportunities to cater to wellness-driven consumers seeking added benefits.
- Customizable Nutrition Solutions
- Creating personalized coffee blends with specific nutritional profiles taps into the growing demand for tailored health experiences.
- Convergence of Coffee and Supplements
- Blending traditional coffee with supplements such as vitamins and proteins disrupts the standard coffee market by transforming it into a multifunctional health product.
Who This Affects Most
- Health and Wellness
- Innovative products that combine daily wellness with routine activities like drinking coffee illustrate the increasing consumer focus on holistic health.
- Beverage Industry
- Expanding the functional beverage category through nutrient-enriched coffee offerings reflects a shift in market demands towards enhanced beverage functionality.
- Nutraceuticals
- The integration of bioactive ingredients into everyday food and drink items highlights immense potential for developing new products that merge taste with health benefits.
