VELO Coffee + Protein has been unveiled by VELO COFFEE ROASTERS as a high-quality, ready-to-brew product for consumers to incorporate into their morning routine.
The product is crafted with 100% Arabica coffee beans sourced from Brazil and Columbia that have been roasted in small batches before being ground and paired with whey protein. The result is a sweet, creamy coffee that has notes of milk chocolate and will provide 12-grams of protein per serving. The product has been developed through a partnership with Glanbia Nutritionals and uses the brand's ProTherma whey that dissolves completely without affecting the flavor of the coffee.
Co-Founder Suzanne Casey commented on the VELO Coffee + Protein saying, "We wanted to create a coffee that still tasted delicious, so you don’t have to make a sacrifice for quality and flavour when having your boost of protein – or create separate drinks to provide the taste and the protein kick. This is a revolutionary approach to great-tasting, real quality coffee with additional health benefits."
What's Driving This Trend
- Ready-to-brew Protein-rich Coffees
- A growing trend in the beverage industry is the emergence of ready-to-brew coffees that are infused with protein, offering consumers a convenient and nutritious way to start their day.
- 100% Arabica Bean Coffee
- The use of 100% Arabica coffee beans in ready-to-brew coffees is gaining popularity, as consumers seek high-quality and flavorful options for their morning cup of joe.
- Incorporating Protein in Coffee
- The combination of coffee and protein is a disruptive innovation in the beverage market, providing consumers with a convenient way to boost their protein intake while enjoying their favorite beverage.
Who This Affects Most
- Beverage Industry
- The ready-to-brew protein-rich coffee trend presents new opportunities for the beverage industry to develop innovative products that cater to health-conscious consumers.
- Coffee Industry
- The use of 100% Arabica beans in ready-to-brew coffees opens up opportunities for the coffee industry to create premium and differentiated coffee products.
- Health and Wellness Industry
- The incorporation of protein in coffee creates a potential market for the health and wellness industry to offer convenient and nutritious options for consumers looking to maintain a balanced diet.
